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the core prompt: female consumer with the continuous progress of the society, the female consumer awareness and consumer attitudes began to change, gradually surpassed the objective from the subjective perceptions of goods occupy a decisive position in the consumer's decision-making process. Begun to focus more and more female consumers feel and experience in the shopping process, from product to merchandise, to the service. Increasingly fierce competition and enhance consumer demand driven businesses continue to pursue new market opportunities and marketing strategies. The jewelry industry is experiencing a typical industry template competition from product to product competition and then to rely on the services competition, experiential marketing wave of strikes, he now how to seize the opportunity to make their own business success?
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