Shenzhen jewelry industry arisen ,originated from Hongkong jewelry enterprises to undertake the processing business ,with the gold market unlock ,and gradually formed the country production base of gold jewelry .
; ;while the Shenzhen jewelry industry is developing quickly ,but due to a late start ,Shenzhen mostly local jewelry brand is still at a low level of imitation stage ,from product design ,subject development ,operation mode and many other aspects in imitation of Hongkong ,Taiwan and abroad some jewelry brand ,because there is no independent development consciousness ,so many similar ,small differences in jewelry is common phenomenon .
This led directly to local jewelry brand in the independent research and development capabilities ,brand operation ability is limited ,the brand competitiveness . ; ;WTO with China in the end of the transition period ,the globalization of economy, have been optimistic about the domestic jewelry consumer market foreign jewelry brands will invade China market ,so not many independent innovation strength of the local jewelry brand will cause great blow ,is likely to have been in the jewelry industry chain the lowest link of profits -- production and processing sectors ,as other jewelry brand wedding .
Although in hardship ,but our native brand also has its own advantages, at least in recent years, domestic consumers will still more pro-Lai and trust local jewelry brand ,how in this period ,to promote its own brand competitiveness ,this is not just a enterprises to consider the issue ,is an industry should consider the problem .
Innovation when regardless of in all embodiments of a business ,a brand of core competition of the enterprise .Today, the jewelry industry many enterprises and scholars have repeatedly called for the independent innovation ,breakthrough bottleneck ,self-help ,but response are scanty .
In my opinion ,innovation is the necessary costs ,the vast majority of innovation -- the technology ,products ,operating mode and so on -- in the market may not to be worth a hair ,this is not the merchant is willing to see results ,so the face of innovation many businesses will be prohibitive .
In fact, the innovation is not only the new in order to be different ,but should be combined with the market needs innovation .However ,in contrast ,find welcomed by the market of innovation is more difficult .
Since we can not be an easy job to know what is the market demand ,do not think the consumers would say ,in many cases ,as consumers do not know what they want .So we Jewelry Companies in seeking innovation should be good at digging the potential demand of consumer ,consumer guide .
Yi Dalong jewelry as a jewelry industry change in a molecule is good at digging consumptive demand ,from the early and Platinum Guild International Cooperation ,the successful development of love in a fallen city , the shadow of flower heart ? Ya Li woman ,and began to notice a huge and special new consumer groups ,they are gradually have great consumption ability born 80 years this group of young people .
; ; ; ;80 will become the jewelry consumer mainstream ; ;from the early 80 to the necessities of life satisfaction ,to 80 time end of sea wave ;from television ,freezer popularize the concept of luxury in china .
For decades, China has undergone tremendous changes in the consumption ideology .We face the consumers has also had the very big change .The emergence of a new vocabulary ,80, especially the last century 80 born to young people .
; ;every era has the public generally behavior .Fathers and pursue the big fair for him than , after 80 young people more emphasis on personality and self .They are optimistic ,lively ,passionate ,active thinking ,they see people more than their parents ,to the future with confidence and expectations .
As they pass through the network ,television ,newspapers ,magazines and other media ,has been receiving the information from many aspects ,so the idea of novelty and originality .They are independent, distinctive personality ,he is his own man, don dominate their lives .
In the consumption habits ,consumption in advance ,advance consumption ,consumerism into the generation of heart .They from the mass media to realize what is a high-grade life ,know how to satisfy their desire for consumption .
For them, the money is his . I choose ,I like can generalize 80 born in people orientation ,their favorite things very willing to pay ,so the consumption capacity is not very high ,but can form large consumer market .
; ;in contrast ,the jewelry industry innovation has lagged behind the consumption environment changes .Long-term since ,our jewelry sold to all consumers ,but not for targeted consumer groups psychological ,feature segmentation .
We need new products to respond to market changes .Yi Dalong recently launched 80C platinum jewelry ,it is market demand for the company investigation and analysis made an innovation behavior .
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